Make Your Customer The Hero
Do you ever worry that you’re not connecting with your customers? Or wonder if they’re even listening?
If you’re like most people who write the messaging for their company, you know what it’s like to stare blankly at your computer, fingers on your keyboard. When you finally draft some copy, you read it back and … well, that old Delete key gets a workout, doesn’t it?
The wrong strategy and the wrong messaging may be costing you more than you know.
Your customers may feel like you don’t know them. Your emails may be missing the mark (or not even opened). Your ad spend may be showing an ROI, but is it what it could be? Is your marketing strategy getting 8 miles per gallon when it could be 30 mpg?
It doesn’t have to be that way.
They’ve figured it out…
Dozens of leaders, who like you struggled to figure it out, experienced significant gains when they made a simple but profound shift in their marketing: They started telling their customer’s story instead of their own. They made their customer the HERO, while they simply played a supporting role.
We’ve hired WebBrand for several marketing initiatives since 2013. Most recently they helped us take a significant step forward with our wellness program. They designed a strategy for talking to the customer, helped us hone our messaging and produced multiple media pieces for us.
Jack Hollister
President
The Employers’ Association
Several years ago, WebBrand helped us establish ourselves as a thought leader. They provided the strategy and the “how to”, and today we are one of the premier voices in our industry. We recently decided to reposition our company from field work to subject matter expertise (SME) and WebBrand helped us revamp all of our messaging to align with that objective. I don’t even bother to call anyone else for marketing needs.
Joanna Toepfer
Principal,
CQA Solutions
Our apprentice program consists of 23 courses, which together have more than 1,200 lessons and 200 tests. WebBrand digitized all of our printed manuals and built an online, on-demand training system. I love it and our apprentices love that it works well on their smartphones as that’s how most of them use it.
Phil Gluza
Apprenticeship Coordinator
Ironworkers Local 55
Our brand and website were in need of significant updating. We had a vision for our organization but needed help with the marketing and execution. WebBrand provided the expertise to make our story relevant to the diverse groups in our target audience. They designed a strategy, wrote the messaging, produced all of our videos and even built our website.
Matt Yeager
General Manager
Keep Watch Prayer
Win More Business
When you make your customer the HERO, you unlock the potential for exponential growth. Let WebBrand be your guide. Here’s how we can help:
Marketing Strategy
Many companies skip strategy and go straight to tactics. There is peril in doing so. We will help you craft your marketing strategy or audit your existing one.
Messaging
Having effective messaging begins with knowing your customer, truly knowing them. We’ll help you quantify important aspects of your customer and then craft effective messaging to reach and engage them.
Online Training
Have courses or seminars that you want to convert to online learning? We’ll help you think through all of the specifications, make software recommendations and even build it for you. We’ll even teach you how to maintain it yourself if that’s your preference.
Websites
Does your website needs refreshing or even revamped? From strategy, to messaging, to graphics & video, we can handle it all and give you a beautiful, contemporary website that represents you well.
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