Data is the beginning, but not the end
In the world of business, Big Data and remarketing have become “the next big thing.” Big Data analyzes things such as your age, gender, whether or not you have kids, your browsing habits and who you hang out with on social media. Based on that profile, recommendations for products and services follow you around on the web.
Cool doesn’t separate
How many times have you Googled something and later that day seen an ad for it in your Facebook feed? If you’re into marketing, that’s pretty cool.
And, businesses love it. Why wouldn’t they? It’s effective!
But, when everybody has Big Data and everybody can remarket, how then are you different? How do you rise above the noise?
The thing that you have that no one else will ever have is your story. Who you are and why you do what you do matter. And, they matter more than anything else. Businesses are built on relationships. Relationships are built on trust. Trust is built by telling your story…authentically.
Authentic storytelling. It’s what we do.
What We Believe
We believe success comes from:
True leaders are servants. Leaders don’t boss people; they invest in them. They don’t use people to build a business. They use their business to build people.
We don’t just produce websites. We first devote considerable thought to strategy. High-tech bows and arrows are cool, but what good are they if they miss the target?
People want what’s real. And we think they should have it. Authentic selling doesn’t use lures and gimmicks. It simply presents an opportunity.