Storytelling: The Separator
All effective marketing runs on stories, and it’s especially true in the direct sales industry.
Stories sell. The transfer of experience, one person to another, is powerful. Distributors of Reliv International wanted websites that tell great stories.
(They also wanted a sleek product gallery, a connection to the company’s ordering system, and a mobile-friendly, responsive design. But those are all givens; they’re basic. They’re not separators.)