We’ve watched what has happened to marketing on the web. We see technology with no heart. We see big data with no story.
We’re not saying throw out the analysis, cool effects, and remarketing. We’re saying don’t use them in vain. (Or, at least don’t leave them incomplete.)
Whether it’s face to face or on the web, you have to lead with your story.
We believe stories have the power to…
Stories are how we learn most effectively. (Ask any teacher!)
A story is how we connect, one to another. It’s a transfer of experience.
Given two similar choices, we will always choose the one with the better story.