Has this happened to you recently? You casually view a product on the web and within minutes see an ad for it in your social media feed.
You google a phrase and in your next search get retargeted with offers relevant to your last search.
Big Tech follow us wherever we go. It knows so much about us.
That can be very cool (or creepy, depending on your viewpoint). But for all of it’s analysis and data crunching, there is one thing Big Tech can’t do: authentically connect, one person to another.
It still comes down to your story and your ability to tell it.
Stories have the power to…
Educate
Stories are how we learn most effectively. (Ask any teacher!)
Resonate
A story is how we connect, one to another. It’s a transfer of experience.
Separate
Given two similar choices, we will always choose the one with the better story.
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